25-01-12: BP America will be supporting nine different Olympic and Paralympic athletes by using augmented reality trading cards.

The sponsored athletes involved are, Bryan Clay, Rudy Garcia-Tolson, Johnathan Horton, Lolo Jones, Tatyana McFadden, Jerome Singleton Jr., Matt Stutzman, Sanya Richards-Ross and Rebecca Soni. They will all be training and competing in the qualifying rounds of the London Games.

Working with BusinessWeek magazine, fans will be able to find out exclusive insights into these athletes lives.

"These athletes personify courage and dedication. Many have had to overcome tremendous adversity, which we find inspirational as individuals and as a company. As a proud partner of the U.S. Olympic Committee, BP America is honored to help bring this partnership to life by sponsoring these nine athletes as they pursue their Olympic and Paralympic dreams. We are committed to providing these premiere athletes with the opportunities, support and critical funding necessary to help fuel these outstanding athletes at the London 2012 Olympic Games," said Steve Williams, Head of U.S. Olympic & Paralympic Programs, BP America.