05-01-12: The new app from Domino's Pizza integrates augmented reality and lets users interact with their posters to access the mobile ordering app, see deals and become a fan on Facebook.
Working with Blippar, the app can be used over 6,000 different sites as a way to promote their 555 deal.
"We're always looking for innovative new ways to engage with our customers using the latest technology. This exciting new campaign with Blippar provides us with a great opportunity not only to communicate a good pizza deal, but also to engage with users by offering them information specific to their local store and other features just for mobile users. With sites up and down the country, we're looking forward to pizza lovers blipping it where they live to get more from our posters," said Nick Dutch, Multimedia Manager at Domino's.
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