26-01-12: Net-a-Porter launched their new collection yesterday with the help of five augmented reality based events. These took place in London, Paris, Berlin, Sydney and New York.

Visitors were able to use the specially created augmented reality app to scan product images at the front of the store and be in with a chance on winning them items.

Those who couldn't attend were not left out. Others were able to play a game within the app for the opportunity to win £1000 to shop with.