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24-01-12: Working with Great Works, Absolut Vodka has launched an app called The Absolut Truth, which allows users to take a 3D tour of Ahus, the Swedish village where the vodka is made, as well as being given a free drinks recipe.

Users need to download the app and then scan an augmented reality code which can be found on Absolut bottles or downloaded here.

"We continuously try to bring our customers exceptional experiences, and by using augmented reality, we are adding a digital layer around our product.

"The application is one part entertainment and one part service," said Franz Drack, global marketing manager at The Absolut Company.