News

24-01-12: Aurasma and Bandai have joined forces in a new app which will allow users to see what a toy is like inside before actually buying it.

Users need to point their phone at the box of a toy and see the toy come to life.

'The toy industry is always looking for new ways to excite customers so we are thrilled to be the first partner of this pioneering 3D technology creating 21st century window shopping. The fact that consumers can see their toys virtually and also watch them in action in the TV commercial anywhere in the world is a real first for the toy industry," said Darrell Jones, Marketing Director at Bandai.