Virgin Media Launch New Magazine
Making use of augmented reality
19-01-12: Virgin Media is to launch a new customer magazine this month, with the first edition incorporating the use of augmented reality.
Readers will gain access to extra content such as exclusive video content and a guided tour of the magazine.
"Working with a brand like Virgin Media presents an opportunity to push the boundaries of what's possible and we have truly delivered on this project with an industry first in-magazine augmented reality app. We are confident that customers will relish the experience provided by the magazine," said Sara Cremer, group editorial director at Redwood.
By: Gina Bennett
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