Augmented Reality Cheetah At Auto Expo
Part of campaign by Hungama Digital Media for Mahindra XUV500
10-01-12: This year's Auto Expo has seen a new augmented reality campaign by Hungama Digital Media for Mahindra XUV500.
Anyone at the expo had a chance to see a virtual cheetah among them. If they stood on the marked area on the floor, they could then see the cheetah walking and standing next to them. They could even pet the virtual animal.
The image was then captured and showed the individual standing with the car and cheetah.
Consumers were mesmerised by the technology and it shows another exciting step forward for augmented reality.
By: Gina Bennett
Comments
Posted by: Sanjay - 4 months ago
wow, that's a pretty close copy of National Geographic AR done 2 months ago.... http://vimeo.com/31479392
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