06-01-12: Saga Travel are the latest company to jump on board with augmented reality.
The app can be downloaded to both ios and Android Smartphones and by using the camera, users need to simply scan it over the brouchre to see extra content such as video, audio, animations and web pages, giving a virtual sample of the destinations.
"We're always keen to stay at the forefront of new technological developments that enhance the customer experience, and increase the platforms from which we can interact with them. As the breadth of our holiday options has increased, it's really exciting to be able to 'take' customers on a journey before their real adventures begin," said Susan Hooper, CEO of Saga.