04-01-12: Southampton FC have launched a new Blippar app for fans. Using augmented reality, fans can see extra content in the banners that have sprung up around the city to celebrate the successful start to the season.
Users of the app will be able to use it to add their face to the Southampton team huddle, which can be shared on Facebook, Twitter and through email, as well as using it to access the ticket office, team shop and of course, the mobile website.
"It's not about driving revenue, partly because it's tricky to measure the return on this technology, but is about engagement and also trialling advertising on new platforms. Although hopefully we will see an incremental revenue increase as it will raise awareness and may encourage people to buy a shirt," said Chris Hayler, Marketing Manager.
The app is a way for the club to engage more with fans and will be running until the 20th of January.
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