Once again Sony are pushing 3D, they have just joined up with FIFA to announce that the 2010 World Cup in South Africa will be recorded and broadcast in 3D.

25 games will be filmed using Sony's 3D cameras and shown at select locations around the world, with London as one of the venues. We had better hope England get to the final and win. Imagine the memories of watching England lift the World Cup in 3D. Sorry, I was dreaming for a second there. At least we'll be able to see Christiano Ronaldo diving out of the screen.

Not only that, but there are plans to release an official 3D film, detailing the high points of the World Cup, which will be available to buy on Blu-ray soon after the tournament has ended.

We've already reported before on Sony's love of 3D, Fujio Nishida, President of Sony Europe said: "At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation 3."

He added: "During June and July 2010 we will provide our European consumers with the most compelling 3D content to enjoy and experience first-hand, for example at the FIFA International Fan Fests."