Packing for a summer holiday can be hard work. Even though your case is bulging at the seams you still feel like you've forgotten something important.

In between your supply of sun cream and sandals, you should still be able to find space for a clever compact digital camera - like the Panasonic Lumix DMC-FS35.

This 16.1mp camera can capture high quality pictures, whether you're kicking back on the beach or trekking through the mountains, thanks to its Leica 8x optical zoom lens.

If you tend to go on a different kind of holiday every year, then this versatile Panasonic camera is ideal.

The Panasonic Lumix DMC-FS35 Compact Digital Camera and its ability to shoot High Definition 720p videos is just what you need for recording your child as they make a big splash in the pool.

But if you're on safari, then its 10x Intelligent Zoom function will get you closer to lions and tigers than you would normally dare.

It's easy to play around with the settings on this Panasonic Lumix, so you don't necessarily need expertise with cameras to take great photographs. Flick between black and white, sepia and vivid colour modes to see which works best for your snaps.

Once you're done pointing and shooting, you can use the PHOTOfunSTUDIO 6.0 software to upload your pictures and videos to social networking sites like Facebook and YouTube with just a couple of clicks.

Even if it means not bringing your novelty blow up crocodile for the pool, you should definitely make space in your luggage for the Panasonic Lumix DMC-FS35 this summer.